Bachelor's degree Public relations - section : Journalism & Communication press, radio, tv
Public relations represent all the communication techniques which are used to build or improve the identity or the image of a company, a working institution or an administration.
The internal public relations mainly focus on facilitating the communication between the different operators of the institutions and on creating trust. They work to create written media and focus on long-term (welcome booklet, internal activities report…), on mid-term (company logbook, press review, idea box, intranet, e-newspaper…), or on short-term goals (newsletter, internal memo, billboard…). They also use oral methods (presence in the field, management, meetings, phone diary…) and audiovisual methods (company film, videoconference…).
External public relations are aimed at designing an external communication plan, using in particular:
- The press: (Press documents, press conference and relevant argumentation to face written media, radio mikes and TV cameras)
- Corporate documents (external journal, activity report of the company, website, external video, poster, triptych…)
- Events (shows aimed at gaining patronage or sponsorship, institution tours and open days, seminars, exhibitions, fairs, symposia and congresses).
Journalism & press, radio and TV communication section
Firmly rooted in the realities of today’s media world, the journalism & press, radio and TV communication section prepares you to be a journalist, for both newspapers and web press as well as audiovisual media. The emphasis is put on the practice of interviewing and reporting but also of animation. Advertising and PR campaigns in the media are also studied.
Calendar and updated follow-up plan of the PR section
Practical information
Summary of 3 years
01 Première année
This first year emphasizes the knowledge of written and audiovisual media, but also the practice of interviewing, writing for the press and radio/TV commentary.
02 Deuxième année
This second year focuses on specialized reporting and allows to be interviewed optimally by the written and audio-visual media.
03 Année diplômante
This last year focuses on advertising and public relations campaigns in the printed, web, radio and TV media. It includes the completion of a 4-month internship and of a final year project.
Outlets
The journalism & press, radio and TV communication section prepares you to work:
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as a professional journalist/reporter in print and web press institutions
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as a radio or TV host
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as a journalist and interviewer for radio and television
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as spokesperson / press officer in any institution communicating with the print, web and audiovisual media
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as communication and PR officer in any institution willing to improve its corporate image.
The students of the Bachelor’s Degree in Public Relations are resourceful and efficient. They can also definitely work as employees in different professional areas such as private companies, banking and insurance companies, railway companies, public transportation, airports, telecommunications, political parties, minister’s private offices, trade unions, print media, radios, TV, press agencies, media centres, hospitals, NGOs, cinemas, theatres, museums, festival organisation, international meetings, hotel chains, travel agencies, tourism offices, sports clubs and federations…
Are you interested in this training?
Contact the coordinator.