Training description

Public relations represent all the communication techniques which are used to build or improve the identity or the image of a company, a working institution, a service (public service or other).

The internal public relations mainly focus on facilitating the communication between the different operators of the institutions and on creating trust. They work to create written media, when focusing on the long-term (welcome booklet, internal activities report…), on the mid-term (company log book, press review, idea box, intranet, e-newspaper…), or on the short-term (newsletter, internal memo, billboard…). They also use oral methods (presence on the ground, management, meetings, phone diary…) or audio-visual methods (company film, videoconference…)

External public relations are aimed at designing an external communication plan, using in particular:

The press: (Press documents, press conference and relevant argumentation to face written media, radio mikes and TV cameras)

“Corporate” documents (external journal, activities report of the company, website, external video, poster, triptych…)

The events (shows aimed at gaining patronage, sponsorship, institution tours, open doors days, seminars, exhibitions, trade fairs, symposia and conventions).

Journalism & communication (press, radio, tv)

Firmly rooted in the realities of today’s media world, the “Journalism and Press, Radio, TV” section prepares you to be a journalist, both in newspapers and web press as in audiovisual media. Emphasis is placed on the practice of interviewing and reporting, but also animation. Advertising and PR campaigns in the media are also in-depth.

The "Journalism and Press, Radio, TV" option prepares you to work:

as a professional journalist reporter in print and web press institutions,
as a radio and TV host, but also as a journalist and interviewer for radio and television,
as spokesperson / press officer in any institution communicating with the print, web and audiovisual media,
as communications and public relations officer in any work institution concerned with improving its brand image.

Inventive and efficient, graduates in “Public Relations” also have a certain future as employees in professional sectors as diverse as private companies, banks & insurance companies, railways, TEC, airports, telecommunications, political parties, ministerial offices. , unions, print media, radios, televisions, press agencies, media centers, hospitals, NGOs, mutuals, cinemas, theaters, museums, organizations of festivals, international meetings, hotel chains, travel agencies, tourist offices, sports clubs and federations,…

New courses grid 2019-2020

Calendar of the PR section

 

Practical information

Economics Namur
Namur, Belgium

Day courses

French

Summary of 3 years

Your academic background

01 Première année

This first year emphasizes on the knowledge of the written and audiovisual media, but also the practice of interviewing, press writing and radio-TV commentary.

02 Deuxième année

This second year focus on the practice of specialized reporting and allows to be interviewed optimally by the written and audio-visual media.

03 Année diplômante

This last year focus on the practice of advertising and public relations campaigns through the written press, web and radio-TV. It includes the completion of a 4-month internship and end-of-study work.

Outlets

What do you want to become?

The “Journalism and Press, Radio, TV” option prepares you to work:

  • as a professional journalist reporter in print and web press institutions,
  • as a radio and TV host,
  • as a journalist and interviewer for radio and television,
  • as spokesperson / press officer in any institution communicating with the print, web and audiovisual media,
  • as communications and public relations officer in any work institution concerned with improving its brand image.

The students of the Bachelor’s degree in Public relations are resourceful and efficient. They are ensured to work as employees in different professional areas such as private companies, banking and insurance companies, railway companies, public transportation, airports, telecommunications, political parties, Minister’s cabinets, trade unions, print media, radios, TV, press agencies, media centres, hospitals, NGOs, mutual funds, cinemas, theatres, museums, festivals organisations, international meetings, hotel chains, travel agencies, tourism offices, sports clubs and federations, …

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Are you interested in this training?

Contact the coordinator.

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