Training description

Public relations represent all the communication techniques which are used to build or improve the identity or the image of a company, a working institution or an administration.

The internal public relations mainly focus on facilitating the communication between the different operators of the institutions and on creating trust. They work to create written media and focus on long-term (welcome booklet, internal activities report…), on mid-term (company logbook, press review, idea box, intranet, e-newspaper…), or on short-term goals (newsletter, internal memo, billboard…). They also use oral methods (presence in the field, management, meetings, phone diary…) and audiovisual methods (company film, videoconference…).

External public relations are aimed at designing an external communication plan, using in particular:

  • The press: (Press documents, press conference and relevant argumentation to face written media, radio mikes and TV cameras)
  • Corporate documents (external journal, activity report of the company, website, external video, poster, triptych…)
  • Events (shows aimed at gaining patronage or sponsorship, institution tours and open days, seminars, exhibitions, fairs, symposia and congresses).
Social networks, multimedia and web marketing section

Firmly settled in the current realities of communication and public relation new technologies, the social networks, multimedia and web marketing section revolves around three main themes:

  • Mastering the web, computer graphics, multimedia and audiovisual tools
  • Web marketing related to public relations
  • Company and start-up creation in the fields of communication and public relations.


Calendar and updated follow-up plan of the PR section

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Practical information

Business and communication Namur
Namur, Belgium

Day courses


Summary of 3 years

Your academic background

01 1st year

During the first year of this programme, you will receive a substantial training in accounting, company organisation, general economy, public and labour law, which will allow you to situate any public relation activity within the economic and legal realities of the present world. The programme also includes a cultural and historical approach which will be tackled by means of the semiology, anthropology, narratology or heritage courses. Studying foreign languages is also a big part of this first year. English and Dutch are taught in two different groups (beginner and intermediate level) during the first year. Those classes anchor public relations both on the national and international stage.

The social networks, multimedia and web marketing section is the perfect extension of the office technology and computer science courses of the first year. The section insists on the knowledge and the practice of web tools related to public relations and on web writing. It lays the foundations of the entrepreneurial project.

02 2nd year

The second year revolves around event and exhibition organisation, press relations, receptions, protocols and a professional work placement in April. Through courses such as accounting software, foreign trade, marketing, computer science, databases and statistics, the economic and quantitative precision persists. The second-year student keeps on studying English and Dutch, acquires the vocabulary specific to public relations and participates to conversation sessions.

The social networks, multimedia and web marketing section is mainly based on a YEP project (Young Enterprise Project) which is carried out in groups. Public relations are broached by means of the new information and communication technologies: graphic and layout software, community management and social networks, computer graphics and multimedia but also web marketing.


03 3rd year

During the first semester, this graduation year focuses on crisis communication, argumentation and media training, political communication and the ethical code of public relations, marketing and sales techniques. The student starts the creation of websites and enhances his/her English and Dutch language skills by means of active conversations. Of course, it is possible to dedicate this first semester to an Erasmus stay in one of the multiple European institutions with which the Haute Ecole Albert Jacquard has forged strong links. The whole second semester is dedicated to a four-month work placement (from February to the end of May) either in Belgium or in a foreign country, within the communication/public relation department of an institution that the intern has to choose.

The social networks, multimedia and web marketing section offers the students to finish their programme by studying computer graphics and audiovisual techniques related to public relations, by deepening their web marketing knowledge and by approaching the financing of young companies.


What do you want to become?

The holders of a Bachelor’s Degree in Public Relations are ready to work:

  • Within agencies specialised in communication and public relations
  • As freelance consultants
  • As technical service providers (working in partnership with agencies and freelance consultants): survey companies, broadcasting services, event specialists…

The students of the Bachelor’s Degree in Public Relations are resourceful and efficient. They can also definitely work as employees in different professional areas such as private companies, banking and insurance companies, railway companies, public transportation, airports, telecommunications, political parties, minister’s private offices, trade unions, print media, radios, TV, press agencies, media centres, hospitals, NGOs, cinemas, theatres, museums, festival organisation, international meetings, hotel chains, travel agencies, tourism offices, sports clubs and federations…


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Are you interested in this training?

Contact the coordinator.

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