Training description

Public relations represent all the communication techniques which are used to build or improve the identity or the image of a company, a working institution, a service (public service or other).

The internal public relations mainly focus on facilitating the communication between the different operators of the institutions and on creating trust. They work to create written media, when focusing on the long-term (welcome booklet, internal activities report…), on the mid-term (company log book, press review, idea box, intranet, e-newspaper…), or on the short-term (newsletter, internal memo, billboard…). They also use oral methods (presence on the ground, management, meetings, phone diary…) or audio-visual methods (company film, videoconference…)

External public relations are aimed at designing an external communication plan, using in particular:

  • The press: (Press documents, press conference and relevant argumentation to face written media, radio mikes and TV cameras)
  • “Corporate” documents (external journal, activities report of the company, website, external video, poster, triptych…)
  • The events (shows aimed at gaining patronage, sponsorship, institution tours, open doors days, seminars, exhibitions, trade fairs, symposia and conventions).
“Company and web / multimedia communication” section

Firmly settled in the actual realities using communication and public relations new technologies, the “Company and web / multimedia communication” section is built upon 3 lines:

  1. Mastering the web, computer graphics, multimedia and audio-visual tools
  2. Web marketing related to public relations
  3. Company and start-ups creation in communication / public relations fields. 

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Practical information

Economics Namur
Namur, Belgium

Day courses


Summary of 3 years

Your academic background

01 1st year

During the first year of this programme, you will receive a substantial training in accounting, company organisation, general economy, civil and social law, which will allow you to place any public relations activity within the economic and legal realities of the present world. You will also receive a cultural and historical approach which will be tackled by means of the semiology, anthropology, narratology or property courses. Studying foreign languages is also a big part of this first year. English and Dutch (or German) are taught in two different groups: beginners and intermediate.

The “Company and web / multimedia communication” section is the perfect extension of the office technology and computer science courses of the first year. The section insists on the knowledge and the practice of web tools which are related to public relations, on web writing and it paves the way for the entrepreneurial project.

02 2nd year

The second year is built upon events and exhibitions organisation, relationship with the press, the welcoming/protocol and the professional work placement in April. Thanks to the courses related to the public relations such as accounting software, foreign trade, marketing, computer science, database or statistics, the economic and quantitative precision persists. The second-year student keeps on studying English and Dutch (or German), acquires the vocabulary which is necessary to public relations and participate to conversation sessions.

The “Company and web / multimedia communication” section is mainly based on a YEP project (Young Enterprise Project) which is carried out in groups. Public relations are tackled by means of the new information and communication technologies: graphics and layout software, community management and social networks, computer graphics and multimedia but also web-marketing.

03 3rd year

During the first semester, this graduation year is dedicated to the crisis communication, argumentation and the media-training, political communication and the ethical code of public relations, marketing and sales techniques. The student starts the creation of websites and enhance his/her English and Dutch (or German) language by means of active conversations. Of course, it is possible to dedicate this first semester to an Erasmus trip in the multiple European institutions with which the Haute Ecole Albert Jacquard have created strong ties. The whole second semester is dedicated to a four-month work placement (from February to the end of May), either in Belgium, either in a foreign country, within a communication/public relation institution that the intern has to choose.

The “Company and web / multimedia communication” section proposes the student to finish his/her programme by studying computer graphics and audio-visual methods related to public relations, by upgrading his/her web-marketing knowledge and by means of the financial approach of young companies.                                                                                                                                            


What do you want to become?

The holders of a Bachelor’s degree in “Public relations” are ready to work:

  • Within specialized agencies in Communication and Public relations,
  • As freelance consultants,
  • As technical service providers (who are working in partnership with agencies and freelance consultants): survey companies, dissemination services, events specialists, …

The students of the Bachelor’s degree in Public relations are resourceful and efficient. They are ensured to work as employees in different professional areas such as private companies, banking and insurance companies, railway companies, public transportation, airports, telecommunications, political parties, Minister’s cabinets, trade unions, print media, radios, TV, press agencies, media centres, hospitals, NGOs, mutual funds, cinemas, theatres, museums, festivals organisations, international meetings, hotel chains, travel agencies, tourism offices, sports clubs and federations, …

Are you interested in this training?

Contact the coordinator.

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