Bachelor's degree Graphic and advertising communication
The morning newspaper, the baker’s croissant bag, the milk can, the novel on the table, the email, the banker’s business card, the concert poster, the cinema tickets, the movie credits, the music video, the album cover, the picture in a magazine, the advertisement on the bus stop, the packaging of your new sneakers, the decorations on the pub’s walls, your screen wallpaper, the design of the online shopping website, the last app on your smartphone, the bag of your favourite threads shop, the logo on the plane, the surfboard, your new sweatshirt tag…
All these objects were handled by a graphics artist.
Every minute of our lives, we look at and we identify brands, messages or images. The mission of a graphic artist is to turn a mundane object into a catchy one. His/her vision helps the world communicate. As long as we use products, share messages, work in companies or organisations, graphics artists will be needed.
Summary of 3 years
01 1st year
At the beginning of the programme, you grasp visual communication through different courses such as colourimetry, graphics design introduction, layout, anatomical or perspective drawing, photography, etc. Those course aim at liberating the gesture, mastering the techniques but also making you understand how shapes, colours and contrasts work.
In order to refine your introduction, you receive training for the software which are recommended on the market (Illustrator, Photoshp, In Design, After Effect, Cinema 4D, etc.). You also get methodological training describing the printing techniques.
02 2nd year
The Graphic and advertising communication section focuses on developing aspects in the student:
- Innovative exploration and relaying of messages skills,
- Skills allowing the student to meet the market expectations.
On order to fulfil this goal during the second year, the workshops favour the discovery of the graphics and conceptual field thanks to several researches and investigations. You will also manipulate and animate graphical objects, images, signs and typographies by picking a multidisciplinary approach.
03 3rd year
At the end of the programme, you will be seeking signs, images, words and meaning. You produce drawings, photographs, typographies. By using those visuals, you design projects, you create books, magazines, posters, packagings, animations, signage, interventions in space, etc.
You are a graphics designer and the images you propose are made to be read, watched, heard and felt by the audience.
- Graphics design
- Corporate Design
- Motion Graphic design
- Advertising design
- Artistic direction
Are you interested in this training?
Contact the coordinator.